If you are looking for new BMW cars in London, Kent, Surrey or Hertfordshire you have reached the right place. Stephen James Group is a manufacturer approved retailer, offering a comprehensive range of outstanding new BMW's ready for you to view, test drive and purchase.

This is your chance to get into the Ultimate Driving Machine. Our highly trained staff are committed to making your purchase experience enjoyable through ensuring you have a test drive and providing all the information you require to select the right BMW for you.

An important aspect of any car purchase is the funding method used. Many of our models have low APRs allowing us to offer surprisingly low monthly payments and flexible deposits to meet your needs.

Our competitive lead offers for each model in the BMW range are shown below.

New car offers below show me→

Monthly Payment


Term of Agreement

48 months

Annual Mileage

10,000 miles

On The Road Cash Price


Sales offer


Selling price


Customer Deposit


Total Deposit


Total Amount of Credit


Interest Rate (fixed)


Option to Purchase Fee


Optional Final Payment


Total Amount Payable




Excess Mileage Charge

7.95 ppm

Finance examples are for BMW Select agreements for the models shown above. Applies for new vehicles ordered between 01 January 2024 and 31 March 2024 and registered by 31 March 2024 (subject to availability). Retail customers only. *On the road cash price is based on manufacturer’s recommended retail price and includes 3 year BMW Retailer Warranty, BMW Emergency Service, 12 months’ road fund licence, vehicle first registration fee, delivery, number plates and VAT. ^Optional final payment is not payable if you opt to return the vehicle at the end of the agreement (vehicle condition, excess mileage and other charges may be payable). Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. Offer may be varied, withdrawn or extended at any time. ‘BMW Select’ is a form of hire-purchase agreement provided by BMW Financial Services (GB) Limited, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14 day statutory right to withdraw from the agreement. We commonly introduce customers to a selected panel of lenders including BMW Financial Services. We may receive commission or other benefits for introducing you to such lenders. This introduction does not amount to independent financial advice.